In short
This practical guide is for people who speak publicly about climate, energy and global change – including politicians, senior officials, commentators and trusted public voices.
This messaging advice is based on the most up-to-date research on:
- how Australians hear and interpret climate, energy and global change;
- which messaging builds confidence vs what causes friction; and
- how to speak in ways that sound practical, grounded and credible.
FIVE KEY THINGS TO REMEMBER
1. Treat climate action as the responsibility it is
This is a core government responsibility – like energy, balancing the budget or education – not a debate.
2. Meet people where they’re at
Connect with people’s personal experience, and what they care about (i.e. A disaster they’ve lived through, or rising power prices, or rising insurance costs).
3. Name climate pollution, then talk risk
Be explicit: Climate pollution from coal, oil and gas is pushing up costs and driving risk – to power prices, stability and households.
4. Be clear about direction, calm about pace
Australians broadly support our shift to renewable energy, but want to understand how this will be managed. So be clear on what the outcome/goal is. For example: we are rolling out clean renewable energy and storage so we can phase out polluting and unreliable coal-fired power stations.
5. Talk like a human
If you wouldn’t say it to a friend then find a clearer way to say it.
