The Climate Council is an independent, non-profit organisation that aims to provide clear, advice to the Australian community about climate change.
The Council launched as a non-profit organisation after the Climate Commission was dissolved in September 2013. The Climate Council exists because of an outpouring of support from the community who were concerned about the loss of this authoritative, independent voice on climate science. This unprecedented groundswell of support saw a crowd-funding campaign generate more than a million dollars in just over a week. We like to call it ‘people powered science.’
The Climate Council is a world leader in effective climate change communication, including the translation of complex science so that ordinary people and policy makers can make informed decisions related to climate change. This exciting organisation will continue to be in the public eye as it grows, giving those involved an unrivalled opportunity to contribute to the public discourse on climate change.
The Digital Acquisition Manager will be responsible for the managing the Climate Council’s email program, and in particular, driving regular donations from new and existing supporters. The role will be responsible for supporter communications, acquisition programs, developing a range of interactive welcome journeys, as well data analysis and optimisation. This role sits within the Community & Fundraising Team.
KEY RESPONSIBILITIES INCLUDE:
- Writing and implementing the Climate Council’s acquisition strategy
- Developing, driving and growing the Climate Council’s email program strategy.
- Extensive copywriting (both planned and reactive).
- Testing, segmenting and optimisation.
- Identifying and analysing acquisition opportunities.
- Implementing acquisition programs.
- Creating a range of campaign content and landing pages.
- Drafting, creating and testing social media ads.
- Developing engaging and interactive digital Welcome Journeys.
- Converting existing and acquired leads to Regular Givers.
- Driving the Growth of our Regular Giving Program.
- Data Analysis and reporting.
- Drafting content for supporter engagement and retention.
You’re a gifted copywriter who loves being creative. But you also love getting stuck into data, testing and experimenting with optimisation. You’ve worked in a similar role before, and have implemented extensive list growth and digital acquisition strategies. You’re passionate about growing organisational impact by driving the growth of its supporter base and giving programs.
SKILLS AND EXPERIENCE
- At least 1 year of experience working with at least one of the following functions: delivery of email/digital campaigns, creating digital fundraising content, or running a membership/subscription program.
- Experience with digital fundraising tactics, email list engagement, and marketing/acquisition programs.
- Familiarity with Mail Chimp or Campaign Monitor.
- Competent with data analysis and experienced using Microsoft Excel/Google Spreadsheets.
- Experience with optimising content and making data-driven decisions.
- A skilled copywriter, with experience writing email, web or social media content.
- Familiarity with marketing and digital advertising tools.
- Experience using Wordpress CMS.
1. Strong communications skills:
- Your written communications skills are excellent.
- You can translate complex information into snappy and engaging content.
2. Strong planning and management skills
- You can plan out complex welcome journeys, as well as segmenting large lists of data and implementing digital optimisation strategies.
3. Strong personal drive and integrity
Go above and beyond to ensure our supporters receive the best possible experience.
Demonstrated ability to work collaboratively as part of a high performing team.
You have a unique opportunity to grow the Climate Council’s passionate community, by implementing cutting edge digital acquisition strategies. Get experience in creating world-class cut-through digital content, whilst working amongst Australia’s leading climate change communicators, at Australia’s fastest growing climate change NGO.
Salary indication is around $65000+ Super depending on experience.